An image capture apparatus according to the present invention includes: sequentially estimating a photographic scene; sequentially setting, based on the photographic scene sequentially estimated, a photographic scene that serves as a basis for judging a photographic condition; sequentially displaying, based on the photographic scene sequentially set, scene identification information indicating the photographic scene being set; and controlling, for each photographic scene, an update condition for determining an update timing of the photographic scene set by the scene setting unit or an update timing of the photographic scene displayed by the scene display unit, so that, with this configuration, it is possible to preferably set a timing or a condition relating to setting.