Methods and apparatus to enable a wireless network system to dynamically change information channel message broadcasts. In one aspect, cellular network systems optimize pilot channel message delivery based at least in part on one or more network parameters. Base stations and/or cellular devices can dynamically configure the pilot channel message delivery or reception based on the network parameters. For example, such flexible pilot channel message delivery may more frequently deliver prioritized pilot channel messages, and less frequently broadcast low priority messages. Cellular subscribers with appropriately enabled user equipment may improve their power and applications performance through implementation of the invention. Furthermore, base stations may reclaim the freed cellular resources to support other services. Legacy subscribers are advantageously not affected.