An image forming apparatus includes a conveyance passage unit, a fixing device, an optical sensor, a fixing condition adjuster, and a regulator. A recording medium passes through the conveyance passage unit. The fixing device fixes a toner image onto the recording medium. The optical sensor includes a light-emitting device and a light-receiving device to detect smoothness of the recording medium according to strength of light received. The fixing condition adjuster adjusts fixing conditions according to the smoothness detected. The regulator is disposed in the conveyance passage unit to regulate conveyance of the recording medium, such that at least a part of the recording medium passes through an irradiated area including an intersection that is determined by an emission angle of a first optical axis of light emitted by the light-emitting device and a reflection angle of a second optical axis of light received by the light-receiving device.