An apparatus and method are provided for transmitting and receiving data in a data communication system. The method includes receiving certain multimedia data from a portable terminal using a first data communication scheme; transmitting the certain multimedia data to an external device; receiving control data corresponding to the certain multimedia data from the external device based on the first data communication scheme; converting the control data into a data format of a second data communication scheme; generating data including the converted control data; and transmitting the data to the portable terminal.