According to one embodiment, an ultrasonic diagnostic apparatus which comprises an ultrasonic transmission/reception unit configured to transmit ultrasonic waves to a scan area including a predetermined region throughout an analysis period, receive reflected waves from the scan area, and acquire ultrasonic data associated with the scan area for each phase in the analysis period, an analysis unit configured to generate a luminance time curve associated with at least one analysis area included in the scan area by using the ultrasonic data in each phase in the analysis period and analyze a stagnant time of the contrast medium associated with at least one analysis area based on the generated luminance time curve, an image generation unit configured to generate a stagnant time image for each phase in the analysis period, with different hues being assigned to at least one analysis area in accordance with the stagnant times.