The present invention relates generally to an apparatus, system and method using an identification card with a coded frame displayed thereon that includes one or more hot corners with embedded hyperlinks or icons, activated for display when image capturing means scans the coded frame. Upon activation, consumer may access and determine the mail status for a mailed item. In some embodiments, consumer may use the activated hyperlink or icon for controlling media content pursuant to a control command associated with the one icon or hyperlink and for two-way communications with a government agency, e.g. fire and rescue, police department to communicate information to such agencies. Conversely, the government agency may publish information as media content, e.g. public service announcements, to the consumer when the coded frame is scanned and the icons or hyperlinks in any one hot corner are engaged for retrieving corresponding media content.