A display apparatus for a vehicle includes a virtual image display device, a detection device, and a picture control device. The virtual image display device emits predetermined light to permit a windshield or a combiner to reflect the predetermined light towards an eye of a driver. The emitted predetermined light is to display a picture. The virtual image display device displays the picture in a displayed area as a virtual image; the picture appears ahead of the vehicle. The detection device detects a target that is an obstacle or an intersection. The picture control device displays the picture to appear below the target in the displayed area, and then moves the picture to a position corresponding to the target apparently while decreasing at least a width of the picture.