A device may receive a request for analytics information associated with a user device. The device may retrieve application programming interface (API) information associated with the request for analytics information. The API information may include information associated with providing an authorization token and with providing user device information. The device may determine demographic information based on the request for analytics information. The demographic information may be associated with a user of the user device. The device may determine the analytics information based on an analysis of the API information and the demographic information. The device may provide the analytics information.