The embodiments provide a system for maximizing information gain for messages. The system may include an information processing unit configured to receive a plurality of messages having a plurality of attributes, and an integrated optimizer configured to receive an information gain model representing information gain of the plurality of messages and output a message schedule for displaying at least a subset of the plurality of messages on a display terminal including calculating a significance and display time for each of the plurality of messages using the information gain model and the plurality of attributes such that the information gain is substantially maximized. The calculated significance may determine which of the plurality of messages are included in the message schedule and the display time may provide a time period for which each message of the subset is displayed.