According to one embodiment, an information processing apparatus receives, from a site on Internet, first messages related to a first broadcast station and posted on the site. The apparatus scores each of the received first messages based on a number of characters in each of the received first messages so as to give a higher score to first messages each with a smaller number of characters, and calculates a first evaluation value for content data being broadcast by the first broadcast station based on the scores for the received first messages. The apparatus transmits the calculated first evaluation value to a user terminal.