Drilling laterals in shale formations. At least some of the illustrative embodiments are methods including: drilling a deviated borehole through a shale formation with a drill string comprising a drill bit; logging the shale formation with a logging tool disposed within the drill string; estimating, in real time with the drilling, fracture potential of a portion of the shale formation near the drill bit, the estimation of fracture potential based on information acquired by the logging tool; and controlling drilling direction based on the fracture potential.