The systems described herein may provide mechanisms for recommending specialty packaging in a materials handling facility dependent on physical characteristics of items to be shipped and/or feedback received in response to previous shipments of the items. For example, if feedback indicates frequent low customer ratings for damage during shipping and/or for the suitability of the container in which a particular item was shipped, of if feedback indicates that concession costs were repeatedly incurred due to damage of the item during shipping, the item may be designated as needing special damage protection. This protection may be realized by shipping the item in sturdier containers, in containers of a more suitable size, and/or with improved or increased protective cushioning. For example, a stored indication that an item is designated for special damage protection may influence the selection of a container recommended for shipping the item, e.g., by excluding unsuitable containers from consideration.