A spark plug has a shell, an insulator, a center electrode, a ground electrode, and a firing pad. The firing pad is made of a precious metal material and is attached to the ground electrode. The firing pad has a side surface at a peripheral edge that can be flush or nearly flush with a free end surface of the ground electrode. This construction can help improve ignitability and flame kernel growth of the spark plug during a sparking event, and can provide better thermal management at the attached ground electrode and firing pad.