A reporting server receives reports on unicast and/or broadcast multimedia content items being accessed by respective user equipment (UE) devices through a network. The reporting server determines, for each multimedia content item, a number of UE devices that are accessing the multimedia content item and whether it is being unicast or broadcast. The reporting server ranks the multimedia content items by the number of UE devices accessing each item. In several disclosed examples, a broadcast video provisioning system switches unicast transmissions to broadcast transmissions based on the ranked list, based on this ranking and possibly on the available unicast and broadcast bandwidth.