Techniques for managing traffic delivery to a group of devices are described. In some embodiments, a method for communicating in a wireless network may comprise receiving, at a base station, information intended for a group of devices identified by a device group identifier (DGID), mapping, at the base station, the DGID to a common identifier known by each device in the group of devices, and multicasting the information from the base station to the group of devices over one or more channels of the wireless network using the common identifier. Other embodiments are described and claimed.