Some demonstrative embodiments include apparatuses, systems and/or methods of controlling data flow over a communication network. For example, an apparatus may include a communication unit to control the transfer of a stream of data from a first device to a second device over a communication link, the stream of data including data to be delivered to a plurality of endpoints. For example, the controlling may include communicating between the first and second devices at least one message including at least one endpoint-specific credit consumption unit (CCU) defined with respect to at least one endpoint of the plurality of endpoints.