A method, implemented on a processor, provides content segments to a first resource, the first resource having a first video. The method includes identifying and extracting contextual information from one or more second resources, the second resources having one or more associated second videos; processing the extracted contextual information in relation to a set of criteria, the set of criteria based on a content of the first video; selecting one or more content segments based on the set of criteria; and providing, to the first resource one or more of the selected content segments to be displayed with the first video.