Embodiments of apparatus and methods for configuring user customizable operational features of a vehicle are described. In embodiments, an apparatus may include a communication module configured to be disposed in the vehicle, and communicate with a mobile device a user. The apparatus may further include a controller configured to be disposed in the vehicle and coupled with the communication module, to obtain from the mobile device, one or more preferences of the user for one or more user customizable features of the vehicle, and adjust the one or more user customizable operational features of the vehicle based at least in part on the one or more preferences of the user obtained. Other embodiments may be described and/or claimed.