Visualizing social media conflict is provided. Textual messages by a set of human users connected via a network regarding a particular topic are collected. Active users in the set of human users authoring a number of textual messages regarding the particular topic more than a threshold number of textual messages are selected. Keywords are selected that occur more than a threshold number of times within the textual messages regarding the particular topic. A sentiment score is computed for each of the keywords occurring more than the threshold number of times within the textual messages using a keyword co-occurrence graph. A sentiment of each of the active users is determined based on the computed sentiment score of each of the selected keywords that are authored by a particular active user.