Methods and tools for positioning cables using magnets during assembly of a consumer electronic product are described. Methods described are well suited in the manufacture of portable electronic devices such as mobile phones, computer tablets and the like. Methods involve attaching magnetic components to cables and to one or more surfaces within the enclosure of the electronic devices. During assembly, the magnetic components on the cables magnetically couple with corresponding magnetic components on the surfaces within the enclosure. In this way, the cables can be secured in certain positions and out of the way during the assembly of the electronic device. In some instances, the cables can remain magnetically secured after assembly and during the operation of the electronic device. In other instances, the magnetic components are decoupled after assembly thereby releasing the cables from their secured positions during operation of the electronic device.