The present invention relates to a method for a transmitting end efficiently transmitting a signal in a wireless communication system supporting a multi-antenna and an apparatus for same. More particularly, the method comprises a step of transmitting a downlink signal based on a precoding matrix (W) for an antenna comprising a plurality of antenna elements aligned perpendicularly, wherein the precoding matrix (W) corresponds to a codebook configured so that phase increase is limited with respect to a plurality of precoding vector values populating a same column.