Methods, systems, and apparatuses, including computer programs encoded on computer-readable media, for receiving user viewing data that includes a media source, a viewing time, and a username. The username identifies a user, and the user viewing data is associated with a media viewing device. The user viewing data is recorded by passively monitoring user input to the media viewing device. A program viewed on the media viewing device is determined based upon the user viewing data. A plurality of viewing achievement rules are stored in memory. The viewing achievement rules include one or more criteria based upon user viewing data. At least one achievement rule comprises a criterion that a user view the program. If the user viewing data matches the criteria of one or more of the viewing achievement rules is determined. An indication of one or more achievements is stored in association with the username.