Methods and systems for monitoring consumer generated media are disclosed herein. Consumer generated media (CGM) is discovered using a plurality of keywords from a set of keywords configured to return consumer generated media embedded in a digital location. CGM is collected from a plurality of sources using a plurality of robots configured to collect media from the discovered CGM. CGM is normalized for statistical analysis. CGM is tested for conceptual relevance to the predetermined topic using the series of keywords. Sentiment is determined of the collected consumer generated media based on the semantics of the language in the collected CGM. A graphical user interface is generated having collected consumer generated media and statistical information related to at least one of the conceptual relevance and the determined sentiment. The graphical user interface is displayed and a reply is enabled to at least one of the collected consumer generated media, displayed within the graphical user interface, such that when selected a reply is posted to the source of the CGM.