A wireless multimedia content brokerage service can provide for real time selective content extraction in a manner that allows users to easily obtain, at a mobile device, one or more portions of a real time multimedia composite content presentation. The brokerage service ensures that the experience is transparent from the point of view of the user, and additionally does not require any specific interaction between the user and the display, or interaction between the user and the content service provider (or providers). Instead, the brokerage service handles the transactional details involved in subscribing to content and in obtaining, formatting, and forwarding content to the mobile device. Additionally, since the content of interest is not forwarded from the display itself and since some embodiments of the system do not rely on any interactivity at the display to identify the display device or content, relatively unsophisticated display devices can be used.