A 3-dimentional moving and visible filamentous material for insertion into a rebate or slot in the gill area of a baitfish lure which is designed to protrude out and away from the lure and intentionally simulates fibrous gill filaments and the exsanguination of an injured, bleeding prey fish. This filamentous insertion is created from a crimson natural, synthetic, or combination material that is metallic or translucent and naturally reflective in nature. The rebate or slot is a dissimilar wall height recess incorporated into the design of the lure which is located between the head and body of the lure where the circumference of the head portion is slightly larger than circumference of the body portion in the area of a “gill slit” causing a vortex of turbulent water flow impacting and agitating the filamentous insertion fibers. The method of attachment is in the form of a water-resistant, transparent glue.