A cosmetic applicator system that comprises first and second applicator heads that are identical or substantially identical and coaxial with each other. The first applicator head extends from a closure that is able to engage a product reservoir to seal and unseal the reservoir. The second applicator head is non-functional, and extends from the closure in a direction that is opposite to the first applicator head. When the closure is engaged on the reservoir, the first applicator head is immersed in the reservoir, while the second applicator head remains visible. A transparent protective cap may be provided for the second applicator head.