A reporting server receives reports on content items being accessed by a plurality of UE devices through a first multicast/broadcast single frequency network (MBSFN). The reporting server determines, for each content item being accessed, which of the UE devices is accessing the content item. The UE devices are then grouped by the accessed content items such that at least one content item is accessed by a first group of UE devices and not accessed by a second group of UE devices. The reporting server then sends data representing the first and second groups to a broadcast video provisioning system (BVPS) with a recommendation to split the MBSFN into second and third MBSFNs. In another implementation, the reporting server receives reports from fourth and fifth MBSFNs and recommends joining the fourth and fifth MBSFNs to form a sixth MBSFN if broadcast bandwidth requirements are met.