Techniques described herein enable a service to receive search requests from client systems and perform an integrated search across databases containing informational data for broadcast content and broadband content. The service receives the search request from the client device and formulates a query for at least one broadband database and at least one partner broadcast database. The service queries each broadband database with a compatible query that the service creates using information regarding the type of database queries each partner's database requires. Partners pay the service provider a fee for placing data in the database or for having their database searched by the service. The service formats the data received from the searches of the databases into a user interface screen that is presentable by the client device. The screen information instructs the client device on how it should respond to any key presses by the user.