Various arrangements, including systems, methods, apparatuses, and computer-readable mediums for incentivizing content viewer feedback are detailed herein. In some embodiments, a first television program with at least one commercial break is output. At least one television commercial for presentation during a first commercial break may be output. For the at least one television commercial, a rating from a viewer may be received. An incentive value determined based on at least the rating of the at least one commercial may be calculated. A second duration may be selected from a group comprising a first duration and a second duration based on the calculated incentive value, wherein the second duration is shorter than the first duration. A second commercial break of the selected second duration may be output.