The present invention provides a method of providing online information using image, including separating each of a target image, received from a user terminal, and an original image, received from an information provider apparatus, into a text region and a graphic region; selecting an important text region from the text region; extracting features from the text region, the graphic region, and the important text region, respectively; searching for the original image corresponding to the target image using the features of the text region, the graphic region, and the important text region; and searching for supplementary information related to the retrieved original image and provided the retrieved supplementary information.