Techniques described herein automatically discover the IP address of a first network device such as but not limited to a multifunction printer. Such techniques use a unique identifier of the first network device, such as for example a multifunction printer serial number. Such unique number is used in the configuration of a second network device, such as for example a Digital Front End/External Print Controller that may need the IP address of the first network device. The unique number may be entered once into the second network device or may be received from the first network device through a data interface by the second network device. Techniques then may use any available broadcast technology such as but not limited to Simple Network Management Protocol (SNMP) to determine from available network devices which network device therefrom has the same unique number, thereby obtaining the IP address of the first network device.