Some embodiments include a method for managing rebroadcast of a previously broadcast video. The method includes a computer determining popularity of the previously broadcast video based, at least in part, on a number of requests to rebroadcast the previously broadcast video. The method includes the computer determining a popularity threshold based in part on demographics of viewers sending the number of requests to rebroadcast the previously broadcast video. The method includes the computer determining that the popularity of the previously broadcast video exceeds the popularity threshold, and in response, the computer determining a day of week and time of day to rebroadcast the previously broadcast video based in part on days of the week and times of day in which the requests were sent.