A method for uploading content to a server may include associating an identifier and a trigger with a digital audio item uploaded to the server for inclusion into a digital multimedia store managed by the server. The identifier may identify the digital audio item from a plurality of other audio items available at the digital multimedia store. If the trigger is active, a first user interface may be displayed in the digital multimedia store. The first user interface may be associated with the uploaded digital audio item and may provide code for executing an embedding functionality. Upon execution, the embedding functionality may allow for automatic inclusion of the digital audio item into an individual media profile of a user. The media profile may be managed by the server and may be associated with the digital multimedia store.