Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for receiving first user input, the first user input provided by a user of a computer-implemented social networking service and indicating first digital content that is to be distributed using the social networking service, receiving second user input through a distribution interface that is displayed to the user, the second user input defining a distribution for the first digital content, the distribution comprising at least one of a first sub-distribution that is defined based on a first social circle and a second sub-distribution, the first social circle comprising a first subset of contacts, and distributing the first digital content to contacts of the user based on the distribution.