An ophthalmic imaging apparatus having an automatic transition function for transiting from an anterior ocular observation state to a fundus observation state, an autofocus function performed during fundus observation, and an automatic image capturing function performed when fundus alignment is complete, the apparatus comprising: a first control unit configured to control the automatic transition function, the autofocus function, and the automatic image capturing function to be deactivated in response to a first user operation; and a second control unit configured to control the deactivated automatic transition function, autofocus function, and automatic image capturing function to be reactivated in response to a second user operation.