A fixing device includes a fixing belt, a pressuring member, a heating source, a heat conducting member and a reflecting member. The fixing belt is arranged rotatably. The pressuring member is arranged outside the fixing belt and comes into pressure contact with the fixing belt to form a fixing nip. The heating source is arranged inside the fixing belt to emit radiant heat. The heat conducting member comes into contact with an inner circumference face of the fixing belt and absorbs the radiant heat emitted from the heating source. The reflecting member includes a reflecting part and a nip forming part. The reflecting part reflects the radiant heat emitted from the heating source toward the heat conducting member. The nip forming part is unified with the reflecting part and comes into contact with the inner circumference face of the fixing belt to press the fixing belt to the pressuring member.