A system is disclosed for providing advertising (AD) content to a radio system of a vehicle. A smartphone may have a stored application thereon related to a specific broadcast station. A utility application may be associated with the radio system (RS) and used to inform the smartphone when the RS is tuned to the specific broadcast station. The RS may have a processor for detecting a start maker and a stop marker in a broadcast signal being received from the specific broadcast station, and to inform the smartphone when the start marker is detected. The start marker and the stop marker define a time interval where at least one advertisement is present in the broadcast signal. The smartphone may provide AD content to the RS which is inserted for playback during the time interval.