Techniques associated with a smart media ecosystem using local data and remote social graph data are described, including identifying an account associated with a user based on a detection of a presence of a compatible device, the compatible device being associated with the account in a profile, receiving an input indicating a request for media content, retrieving remote social graph data from a remote database, cross-referencing the remote social graph with profile data being stored locally, the profile data associated with media preferences, updating the profile data with a learned media preference generated by a learning module, selecting targeted media content based on the profile data, and sending a control signal to a media device, the control signal configured to cause the media device to output the targeted media content.