An apparatus and method to facilitate finding complementary recommendations are disclosed herein. One or more fashion trend or pleasing color combination rules are determined based on data obtained from one or more sources. One or more template images and rule triggers corresponding to the fashion trend or pleasing color combination rules are generated, each of the rule triggers associated with at least one of the template images. A processor compares a first image attribute of a particular one of the template images to a second image attribute of each of a plurality of inventory images corresponding to the plurality of inventory items to identify the inventory items complementary to the query image. The particular one of the template images is selected based on the rule trigger corresponding to the particular one of the template images being applicable for a query image.