A tennis swing movement analyzing apparatus of the present invention includes an acquisition unit configured to acquire sampling data obtained by sampling a swing movement of a tennis racket by a user; a calculation unit configured to, based on the sampling data, calculate an indicator selected from among the velocity, the acceleration, the angular velocity, and the position of the tennis racket or a ball hit by the tennis racket and an arbitrary combination thereof; and a screen creation unit configured to create a GUI screen displaying a graph area that is divided into a plurality of areas respectively indicating types of swings and displaying the indicator in the graph area.