A method, computer program product, and system for performing a dynamic social content selection. According to an embodiment, a method may include determining, via one or more computing devices, a plurality of status indicators available to be associated with social content associated with a first user. The method may also include defining one or more rules for the plurality of status indicators based on, at least in part, a recipient characteristic. The method may further include selecting one of the plurality of status indicators to associate with the content for a second user based on the one or more rules. The method may further include providing the content and the selected one of the plurality of status indicators to the second user.