A method for forming a toner image on a recording medium includes receiving a job, rotating a pressing rotary body in a predetermined direction of rotation, rotating a flexible endless belt disposed opposite the pressing rotary body to form a nip therebetween, turning on a belt heater disposed opposite to an inner circumferential surface of the flexible endless belt, conveying the recording medium bearing the toner image through the nip, turning off the belt heater for a predetermined first time period after the recording medium is discharged from the nip while the flexible endless belt and the pressing rotary body rotate, stopping the flexible endless belt and the pressing rotary body, turning on the belt heater when a predetermined second time period elapses after stopping the flexible endless belt and the pressing rotary body, and turning off the belt heater.