An automatic content recognition (ACR)-enabled connected TV device may be operable to identify, utilizing an ACR system, a network which is being tuned to. An authentication may be performed by the ACR-enabled connected TV device for receiving content through a TV everywhere service associated with the identified network based on information identified by the ACR system. The ACR-enabled connected TV device may be operable to pair with a paired device utilizing a companion application downloaded in the paired device. The paired device may communicate with the ACR-enabled connected TV device using near field communication (NFC). In instances when the ACR-enabled connected TV device has been authenticated for receiving the content through the TV everywhere (TVE) service, the paired device may also be authenticated. The performing of the authentication may comprise identifying a set-top box (STB) coupled to the ACR-enabled connected TV device as well as determining a service provider.