Disclosed are a display apparatus and a control method thereof. The display apparatus includes a transparent display unit to display content including a first part and a second part based on a first direction in which a first user is located, a sensor unit to receive information sensed in a second direction opposite to the first direction, and a controller to implement mirror flipping the second part to be displayed in the second direction according to the received sensed information. The transparent display unit displays the first part in the first direction and the mirror flipped second part. The first part and the second part are included in the same content, the first part is set to maintain the first direction, and the second part is set to be mirror flipped based on the second direction.