An electro-optic device according an embodiment of the invention can increase the number of gray scales capable of being expressed. A liquid crystal panel is viewed via a blocking unit which blocks the field of view in a predetermined non-viewing period. A converting unit converts, based on a video signal, a gray-scale value input for each frame composed of a subfields into a subfield code indicating a combination of ON and OFF of b (2≦b≦a) subfields included in a viewing period other than the non-viewing period and c (1≦c≦b) subfields included in the non-viewing period. A driving unit drives a plurality of electro-optic elements each based on the converted subfield code.