Embodiments related to automatically adjusting wireless network settings based upon utilization of a wireless network link by applications are disclosed. For example, one disclosed embodiment provides a method of adjusting a wireless networking setting for a wireless network link. The method includes monitoring data flow through a network interface controller to collect, for each of one or more applications running on the computing device and communicating over the wireless network link, flow performance data comprising information regarding an amount of data flow arising from the application. The method also includes monitoring link data comprising information regarding data being sent and received over the wireless network link, and based upon the flow performance data and the link data, controlling a network interface controller to adjust the wireless networking parameter to change a configuration of the network link.