Methods for providing visual feedback when an end area of content is reached are provided. In one aspect, a method includes receiving an input in a first direction to at least one of scroll, rotate, or scale a portion of content provided for display, and determining whether an edge of the content in the first direction is reached in response to the input. The method also includes applying a stretch effect to the displayed portion of content when the determination indicates an edge of the content in the first direction is reached. Systems and machine-readable media are also provided.