Methods and apparatus for the automated updating of forwarding preferences for communications in a telecommunications network. In one embodiment, the network includes a wireless (e.g., cellular) network with user mobile user devices configured to detect a change to their configuration (such as a user changing out SIM cards or virtual access clients). In response, the device causes an update to its associated communication forwarding preferences to reflect the change. If the configuration alteration meets certain criteria (e.g., changes the phone number at which the device may be reached), the device sends a forwarding message instructing a network entity (e.g., routing server) to direct communications addressed to the old phone number to the new phone number. Thus, a user with two or more user profiles (such as two different carrier accounts) may be reached at any number associated with any of the profiles, even if only one profile is currently active.