The disclosure provides a method for processing a Multimedia Broadcast Multicast Service (MBMS) counting message. The method includes: a network side configures counting message for performing feedback counting on an MBMS service; and the network side determines a Multimedia Broadcast Multicast Service Single Frequency Network (MBSFN) area to which the counted MBMS belongs and a Multimedia Control Channel (MCCH) which corresponds to the MBSFN area, and transmits the counting message to user equipment (UE) through the MCCH which corresponds to the MBSFN area, or transmits the counting message to the UE through a Broadcast Control Channel (BCCH). The disclosure also discloses an apparatus for processing an MBMS counting message. By using the method and the apparatus provided by the disclosure, the network side can know the reception situation of the MBMS service in the MBSFN area.