An electrode material that may be used in spark plugs and other ignition devices for igniting an air/fuel mixture in an engine. The electrode material has a metal ceramic composite structure and includes a particulate component embedded or dispersed within a matrix component such that the electrode material has a multi-phase microstructure. In an exemplary embodiment, the matrix component includes platinum (Pt) and one or more additive metals like nickel (Ni) or palladium (Pd), and the particulate component includes an electrically conductive ceramic, such as titanium diboride (TiB2). A liquid phase or a solid phase sintering process may be used, depending on the particular constituency of the electrode material.